Luke Moore đ¸
Bio
Participation4
At Giving What We Can I work to support the global effective giving community and help with the development of new effective giving initiatives.Â
I also am the Executive Director of Impact Books.Â
How I can help others
I am committed to supporting the the effective giving ecosystem. As such I may be able to help you in the following ways:
- Provide context about the global effective giving ecosystem. I am particularly interested in understanding the context in which your project or problem exists, including how it fits into the broader landscape of effective giving initiatives and organisations. To this end, I may ask you questions such as:
- What are your goals for this project, and how do they fit into the broader landscape of effective giving?
- How do you see your project contributing to the overall mission of effective giving?
- What challenges are you or do you anticipate facing, and how do you plan to address them?
- Are these challenges specific to your organisation/situation or might they be more general?
- What kind of support or resources do you need in order to be successful?
- How might you be able to work better with the broader effective giving community to create synergies and collaborate on shared goals?
- Share informational resources. As the effective giving community grows, we have an ever-increasing bank of case studies, charity profiles, tech resources, databases (e.g. potential hires), and examples people can learn from. I can share these resources with you and help you identify the most useful elements.
- Review project proposals related to effective giving. I can offer limited guidance on your proposal and potentially pass it on to others who might have more insight.
- Introduce you to contacts in effective giving. I can potentially make introductions to useful contacts within the effective giving ecosystem, including other organisations, individuals, and experts. Often, someone else is going to provide you with much better advice and more relevant expertise, so getting you in contact with them is the highest value thing I can do.
- Provide funding leads. I can potentially provide you with some leads to follow-up with about getting funding, including individuals and organisations that may be interested in supporting your project. While I cannot make any guarantees about the success of these efforts, I can offer some guidance on how to approach potential funders and how to present your project in a compelling way.
Posts 13
Comments44
- Correct
- Unsure what role USAID cuts played in this increase, but I certainly expect the trend upwards in GW growth to continue and accelerate: https://blog.givewell.org/2026/07/23/scaling-our-impact-with-support/
- Much appreciated :)Â
Thanks for the kind words, and for sharing your experience so candidly.
One quick clarification first: this post covers only GWWC's ecosystem coordination work, which is a small part of our overall strategy. Our 2026 org-wide strategy gives a view of everything else we're focused on, including our work with donors and pledgers. We've now added an edit to the top of the post to make this clear - thanks.
On donor engagement, we still take your feedback here very seriously, and I'm sorry that was your experience. This is an area we've been focused on improving. Over the last year we've started rolling out a lot more personalised outreach, and we've been implementing much more impact reporting so donors can see what their giving achieves. We've taken these steps in large part thanks to feedback like yours, and we want to do a lot more of it.
Zooming out the reason we provide these ecosystem coordination goods (outlined in this post) at all is that we want to be part of lifting the whole effective giving sector up together, so that donors everywhere can be introduced to effective giving and find the impact they achieve through it so rewarding that they stay and give effectively for the long term. Experiences like the one you describe are exactly the sort of thing we want to fix.
Our Director of Community may have more to say on our exact plans for donor stewardship, but he's OOO for a couple of weeks. I'll flag your comment for him to take into account when he's back.
Thanks again!
Agree that they are focused on effectiveness and ss an ecosystem, we are increasingly building connections with the Gates Foundation. However, currently do not have enough information to be able to make a good conclusion regarding how much of their grantmaking is high-impact.Â
Hopefully at some point we can include info from the Gates Foundation's high-impact grants in this overview.Â
Hi @Unwobblypanda! Itâs honestly incredibly impressive to see how many pledges youâve driven through your tabling. Amazing work!Â
I'm Lucas, Partnerships Manager at Giving What We Can and Iâd love to jump on a call with you all to hear more about what youâre doing and how you've had such success. Weâd be really keen to explore how we might support your work and whether your approach could be replicated in other student groups as well.
Might be worth looking at GWWC's evaluators research to get an overview of our thinking about some of this. Not exactly what you're looking for, but might be helpful.Â
Thank you all for your comments and for your enthusiasm for this project. After careful consideration we have decided to discontinue our investigation into whether thereâs some value in (someone) building a community for those in the earning to give (EtG) space and to close down the EtG Pledge Club.
At GWWC, weâve recently made the difficult decision to retire a number of initiatives in order to focus our attention on our ambitious new strategy.Â
Note: CEA have indicated to us that they might be interested in filling this gap directly or indirectly (see their most recent strategy post).
Hey Joe, this is a really interesting idea! Iâd love to dig in more and explore how Iâand the broader effective giving sectorâmight support it. I work as the Effective Giving Global Coordinator and Incubator at Giving What We Can, helping connect and support effective giving initiatives.
I think the best audience for this could be self-improvement enthusiastsâpeople who follow pop psychology and are drawn to giving as a way to boost wellbeing (e.g., Laurie Santosâ Happiness Lab listeners, Atomic Habits readers, etc.). Framing it as a daily micro-donationââthe cost of a cup of coffeeâ to a pre-vetted high-impact charityâcould really work.
Would love to chat more. Feel free to book a time here: Calendly link or email me at [email protected]!