Becca Rogers
Bio
Participation4
I’m the Associate Executive Director of New Roots Institute, which works to end factory farming by developing the next generation of leaders. I help lead our fundraising, board relations, and movement partnerships. Before this, I led a team training students in 15+ countries to run legislative, dining, communications, and curricular campaigns while building their leadership skills. I’ve also been involved in federal Farm Bill advocacy. Before New Roots, I worked as a career coach, developing tech talent and building partnerships with U.S. federal agencies. I started my career as an undercover animal cruelty investigator, and that work contributed to legislative change and national media coverage. I have a B.S. in Neuroscience and Cognitive Sciences from the University of Arizona.
Posts 4
Comments16
Yes, that's a really great point. Thanks for flagging. There's now a 20 second version of the script in this doc.
For anyone specifically interested in helping stop SOB, the strongest recommendation I’ve heard is the American Meat Producers Association (AMPA), especially if they are open to supporting a c4.
AMPA is one of the groups most directly focused on opposing SOB/EATS-style legislation, and they are actively running targeted advocacy efforts aimed at key legislators. I was told that additional funding would be highly useful right now and could be deployed almost immediately (e.g. targeted commercials and rapid-response advocacy in key districts/states).
There are two main giving options:
• AMPA PAC (federal PAC; ~$5k contribution cap): https://secure.anedot.com/american-meat-producers-pac/amppacfedcontrib
• AMPA c4 / association donation link (larger/unlimited support): https://donorbox.org/american-meat-producers-association
Just to clarify, when you say EA-aligned here, do you mean roles within the EA ecosystem itself, the types of roles posted on the 80k job board, or more broadly any role where someone could plausibly have high impact on an EA-relevant cause area?
In farmed animal welfare, for example, there are many neglected, high-impact roles across government, media, environmental organizations, industry, and other spaces that I believe EAs are not applying to. This might be because of limited visibility, unclear signaling about whether these roles “count” as EA-aligned, lower perceived prestige or social validation within the community, and a tendency to default to more familiar, well-mapped pathways rather than exploring messier or less clearly defined options that require more independent judgment.
This makes me wonder whether part of the perceived talent bottleneck is less about a lack of opportunities overall, and more about how EA-aligned career paths are defined, signaled, and encouraged. If many impact-relevant roles sit outside EA organizations but are not widely recognized or supported as legitimate EA pathways, that could help explain why motivated candidates feel stuck even while important positions remain unfilled.
That said, if someone is indeed applying to roles where they could make an impact in a relevant cause area, outside of the EA ecosystem, and still not having luck over an extended period, that’s where I start to question interview skills, application quality, references, and other factors. While there is a lot of career support available in the EA space, I’m not sure we offer enough sustained 1:1 career coaching.
Here's another script doc, which we'll keep building on:
https://docs.google.com/document/d/1xNkLlyVZ9RBrWhcGAyeiLuucMYH-L23o5pijDUwDSt0/edit?tab=t.0#heading=h.b2xi9ve5fu9b