I don't think it's obvious that Google alone is the engine of competition here, it's hard to expect any company to simply do nothing if their core revenue generator is threatened (I'm not justifying them here), they're likely to try to compete rather than give up immediately and work on other ways to monetiz. It's interesting to note that it just happened to be the case that Google's core revenue generator (search) is a possible application area of one of the LLMs, the fastest progressing/most promising area of AI research right now. I don't think OpenAI pursued LLMs for this reason (to compete with Google), and instead pursued them because they're promising, but interesting to note that search and LLMs are both bets on language being the thing to bet on.
Why isn't anyone talking about the Israel-Gaza situation much on the EA Forum? I know it's a big time for AI, but I just read that number of Palestinian deaths, the vast majority of whom are innocent people, and 65% are women and children, is approaching the level of civilians killed in Ukraine since the Russian invasion 21 months ago; just in the last 3-4 weeks.